The Urban Decay Way
Rebellious • Badass • Artistry • Daring • Sexy • Chaotic
Target audience: women ages 17-34
BE YOUR OWN ICON. Featuring Julia Fox
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Mastering Liquid Eyeliner: Your Ultimate Guide to Iconic Liner This Summer
If you’re anything like us, you’ve spent countless hours perfecting your liquid eyeliner game. And let’s be honest, it’s not always easy. One little wobble, and suddenly your carefully crafted wing is more wonky than wonderful. But fear not, because we’re here to help you take your liner skills to the next level this summer!
First things first, let’s talk about the new kid on the block: Our new 24/7 Inks Liquid Eyeliner. Inspired by professional paint brushes, this liner glides on effortlessly, giving you ultimate control and precision. Plus, it’s available in 9 shades, including playful Hi-Energy and Mucho Mucho. Who says eyeliner has to be boring?
Now, onto the tips and tricks. If you’re going for a classic winged look, start by laying the brush flat with the tip facing outwards. This allows for more stability and precision as you draw inwards toward the corner of your eye. Once you’ve got the shape down, you can fill in the rest of the eye and connect the wing to your lash line. And if you’re unsure where to aim your wing, try aligning it with the tail of your eyebrows for a foolproof look.
Don’t stop at the classic wing! There are so many fun liner looks to explore. Have you tried the reversed-winged liner? By flipping the wing upside down, you can create a minimal yet exotic look that’s sure to turn heads. Or how about a floating crease liner? It’s fearless, it’s cool, and it’s totally doable with a felt tip liner. We can’t forget to mention the all-around winged look. It’s like the beauty equivalent of black leather pants – very Julia Fox.
Now, we know that liquid liner can be intimidating, especially if you’re new to the game. But trust us, short strokes are your friend. This technique allows for greater control and accuracy, and makes it easier to build up the thickness and intensity of your liner. And if you’re struggling with uneven application, try applying your liner after you’ve done your eyeshadow. This helps to create a smoother surface for the liner to adhere.
One last thing: storage matters. If you’re using a felt tip liner, store it upside down so the liquid can rush to the tip. A handy tip is to clean out an old candle and use it as a holder for your liner. It’s a simple but effective way to keep your liner fresh and ready to go.
And the best part? With Urban Decay’s 24/7 Inks, you don’t have to worry about your liner running or smudging in the summer heat. This liner is water and smudge-resistant, with up to 24 hours of wear time. So go ahead, unleash your inner artist and experiment with all the fun and playful looks that liquid liner has to offer. We can’t wait to see what you come up with!
Xoxo, UD.
