ACC X USC
Collaboratively created the study “Unveiling Gen Z: What They Want You to Know in Their Own Words” alongside other graduate students. Click on the left image to view our presentation.
Glossier Strategic Planning Model
Used a strategic integrated planning model to analyze the fallback and comeback of beauty brand Glossier. Click on the image to the right to view this report.
Target
A teaser for an interview with the brains behind Target’s first adaptive clothing line.
Tula Skincare Media Kit
A press release, opinion piece, infographic, and design directions to announce a new product collaboration with Magnolia Bakery.
Therabody Strategic Planning Model
Used a strategic integrated planning model to break down the “Love Your Face” campaign.
Hue Noir Communications Plan
Crafted the beginning stages of a new communications strategy for cosmetics brand Hue Noir. This includes a company profile, research, SWOT analysis and communications goals. Click on the image to the right to view more.
Oatly Media Kit
A creative brief, press release, infographic, swot analysis, and audience insight research on the oat milk brand Oatly. Click on the image to the left to view these assets.
